Shephard and Akay Opticians are based in the Hertfordshire market town of Hitchin. As independent opticians, we offer both private and NHS eye exams from our expert practitioners who are dedicated to exceptional patient experience.

Your eyesight is one of the most precious possessions you have, so it deserves expert care. At Shephard & Akay, we like to think we offer you something different. We pride ourselves in offering exceptional customer care and the eye exam, spectacles and lenses that you receive from Shephard & Akay are of the highest quality. New patients are often surprised by the thoroughness of their eye examination, the quality of vision we can help them achieve, the beautiful practice and the friendly welcome.

Why Choose Us?

Our quality eye care services and the latest optical products and lenses, have earnt our excellent reputation for expertise across Hertfordshire and beyond. We have several clients who regularly travel from all over the UK, and even from overseas for our outstanding service and expertise.

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Please read some of their testimonials and reviews to find out why they keep coming back.


Our professional services include:

  • Personalised eye exam
  • Experienced and friendly opticians
  • Advanced and extended eye tests
  • Designer frames
  • Men’s and women’s glasses
  • Daily and monthly disposable contact lenses
  • Multifocal contact lenses and gas permeable contact lenses
  • Specialist lenses for astigmatism, keratoconus, and post-surgery
  • Specialist contact lens services to NHS Hospitals
  • Eyewear to suit all lifestyles


Seeing things differently

With a wealth of experience, at Shephard & Akay, we pride ourselves on customer satisfaction, combining unbeatable eye care with competitive prices. We are the go-to opticians in Hitchin and surrounding Hertfordshire areas for leading eye- health assessment.

Our boutique store and testing centre is fully equipped with all of the latest technologies including the latest Nidek OCT advanced eye scan system.

We are not only renowned for our service but also our exclusive range of eyewear – offering our clients designer frames and designer sunglasses from leading brands like Bvlgari, Prada, Tiffany & Co, Etnia Barcelona and more.

To book an appointment please call 01462 432088.

Tiffany & Co
Ray Ban
Emporio Armani
William Morris

Proudly associated with:



  • “I wouldn’t go anywhere else now. Friendly, attentive staff, and a very thorough eye exam”

    S.E, Shefford
  • “Every time I have gone elsewhere, I have regretted it! Great service and consistent friendly staff”

    Miss N.M, Hitchin
  • “Mr Akay takes time and trouble with my eyes and is always happy to answer any concerns and questions I may have”

    S.H, Luton
  • “Very impressed with the attention to detail and thoroughness of the eye test”

    D.H, Hitchin
  • “By far the best and most comprehensive eye care I have received. Great service and great care.”

    H.W, Hitchin
  • “I would recommend anyone with Keratoconus to visit Shephard and Akay as they are clearly experts in this field.”

  • “If you are looking for a good optician, I highly recommend a visit to Shephard and Akay.”

    Diane, Hitchin
  • “Mr Akay goes the extra mile to ensure that his patients receive the personalised help that they need.”

    I. Talks, Ashwell
  • “Very efficient, helpful staff. I have a petite face and it’s been a joy to find an optician who helps with smaller frames- they are perfect!”

    Dora, St Albans