Designer Frames

We stock over 500 frames from budget to designer to suit all tastes and budgets. We are always on the lookout for new brands to complement our range. The brands we currently stock include:

Tiffany & Co.

Tiffany & Co.

Tiffany eyewear collection exudes elegance and everlasting appeal with beautiful trimmings inspired by the iconic Tiffany & Co jewellery.

Bvlgari

Bvlgari

Extraordinary beauty in everyday objects is the motif of the Bvlgari collection.  The same uncompromising standards are applied to their male and female designer eyewear. The Italian luxury brand is famous for its fine jewellery lines and the eyewear features similar motifs in their refined and elegant designer frames.

Prada

Prada

At the forefront of fashion, Prada eyewear combines creative design with sophisticated and elegant styling.

Ray Ban

Ray Ban

Undoubtedly Ray-Ban is the ultimate iconic brand with timeless appeal that never dates.

Emporio Armani

Emporio Armani

Emporio Armani eyewear is instantly recognisable with the iconic eagle logo on each frame. Aimed at the younger age group, they are modern and extremely wearable with classic shapes in a variety of colours.

Silhouette

Kate Spade

Since their launch in 1993, Kate Spade has designed modern, sophisticated looks through thoughtful details, allowing the wearer to make a personal style statement. Their sunglasses and prescription eye wear collection embraces classic colours, lively prints and of course glitter.

Silhouette

Mulberry

Mulberry’s eye wear collection filled with retro influences and iconic silhouettes. Their iconic collections reflect the youthful spirit of our heritage – each with their own distinct characters.

Silhouette

Marc Jacobs

Marc Jacobs is an iconic American label with a reputation for classic design with a rebellious streak. Their sunglass and prescription eye wear designs are current and risqué, aimed at the fashion trendsetters, not the followers.

Silhouette

Maui Jim

Maui Jim got its start in 1980 as a small company selling sunglasses in Maui, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV rays while bringing the brilliant colours of the island to life led to  the development of the revolutionary lenses their range presents today. Once you’ve tried Maui Jim sunglasses, we are confident you’ll never want to wear anything else!

Silhouette

Carolina Herrara

Carolina Herrera has become synonymous with elegance and glamour, the designer believing she has “a responsibility to the woman of today – to make her feel confident, modern and above all, beautiful.” This aim is achieved  beautifully in Carolina Herrara sunglass and prescription eyewear collection.

Silhouette

Oakley

Devoted to making the best sunglasses on the planet by letting invention lead the way. With a passion to reinvent from scratch, Oakley sunglasses and prescription frames defy convention and set the standard for design, performance, and protection by wrapping innovation in art.

Swarovski

Etnia Barcelona

We’re very excited to stock this fabulous collection of optical frames and sunglasses, Etnia combines style with quality and beautiful, vibrant colours. A firm favourite of many celebrities, and now available in Hitchin at Shephard & Akay.

Silhouette

Silhouette

Silhouette’s popular line of rimless frames are so lightweight and comfortable, it’s almost like not wearing eyewear at all. Featuring styles in plastic, metal, and titanium, Silhouette Rimless Eyewear is sophisticated and stylishly beautiful in their rimless simplicity. All Silhouette frames are designed and manufactured in Austria. Silhouette is a brand for people who remain true to themselves and their style.

Other brands that we stock

Jaeger
Lightec
Storm
Kenzo

TESTIMONIALS

  • “I wouldn’t go anywhere else now. Friendly, attentive staff, and a very thorough eye exam”

    S.E, Shefford
  • “Every time I have gone elsewhere, I have regretted it! Great service and consistent friendly staff”

    Miss N.M, Hitchin
  • “Mr Akay takes time and trouble with my eyes and is always happy to answer any concerns and questions I may have”

    S.H, Luton
  • “Very impressed with the attention to detail and thoroughness of the eye test”

    D.H, Hitchin
  • “By far the best and most comprehensive eye care I have received. Great service and great care.”

    H.W, Hitchin
  • “I would recommend anyone with Keratoconus to visit Shephard and Akay as they are clearly experts in this field.”

    Toby
  • “If you are looking for a good optician, I highly recommend a visit to Shephard and Akay.”

    Diane, Hitchin
  • “Mr Akay goes the extra mile to ensure that his patients receive the personalised help that they need.”

    I. Talks, Ashwell
  • “Very efficient, helpful staff. I have a petite face and it’s been a joy to find an optician who helps with smaller frames- they are perfect!”

    Dora, St Albans