Latest Offers

Buy any pair of glasses or prescription sunglasses, and get 25% off the second pair (the highest priced pair will be deemed as the main pair).

Both pairs need to be for the same person, but can be different prescriptions (e.g. main pair varifocals, second pair prescription sunglassses, or single vision reading glasses)*

*This is a continued promotion, however, may be removed by the management at any time, without notice.

Buy one pair of ZEISS lenses, get the second pair Half Price until 31st December 2019.
Don’t forget, all ZEISS lenses now come with full UV protection.

Choose one pair of Hoya Lifestyle varifocal lenses, and get a pair of Hoya Amplitude Trueform varifocal lenses completely free of charge. Other lens options are available, and the free pair can be polarised, or prescription sun lenses. Offer available until 31st December 2019.

Choose one pair of Shamir lenses with glacier coating, and get further pairs at half price. You can have as many extra pairs as you wish, all at half price. Offer available until 31st December 2019.


  • “I wouldn’t go anywhere else now. Friendly, attentive staff, and a very thorough eye exam”

    S.E, Shefford
  • “Every time I have gone elsewhere, I have regretted it! Great service and consistent friendly staff”

    Miss N.M, Hitchin
  • “Mr Akay takes time and trouble with my eyes and is always happy to answer any concerns and questions I may have”

    S.H, Luton
  • “Very impressed with the attention to detail and thoroughness of the eye test”

    D.H, Hitchin
  • “By far the best and most comprehensive eye care I have received. Great service and great care.”

    H.W, Hitchin
  • “I would recommend anyone with Keratoconus to visit Shephard and Akay as they are clearly experts in this field.”

  • “If you are looking for a good optician, I highly recommend a visit to Shephard and Akay.”

    Diane, Hitchin
  • “Mr Akay goes the extra mile to ensure that his patients receive the personalised help that they need.”

    I. Talks, Ashwell
  • “Very efficient, helpful staff. I have a petite face and it’s been a joy to find an optician who helps with smaller frames- they are perfect!”

    Dora, St Albans